From almost the beginning of Mars' city the custom
of New Year's gifts (strenae) prevailed on account of the precedent of king Tatius who was the first to reckon the holy
branches (verbenae) of a fertile tree
(arbor felix) in Strenia's grove as the auspicious signs of the new year.
She had a shrine (sacellum) and grove (lucus) at the top of the Via Sacra.
Varro said she was a Sabine goddess. W.H. Roscher includes her among the indigitamenta, the lists of Roman deities maintained by priests to assure that the correct divinity was invoked in public rituals.
The procession of the Argei began at her shrine.